Wednesday, August 19, 2009

Haritholsavam 2009


The Ministry of Agriculture, Govt. of India in partnership with the Govt. of Kerala, is organizing a mega Agricultural and horticultural exhibition, Haritholsavam 2009 in Kochi from 28th - 31st Aug 2009 at the Agricultural Wholesale Urban Market [EEC Market], Maradu.

The Event website http://www.haritholsavam.org/ was launched today in Kochi by Justice VR Krishna Iyer, Retd. Supreme Court Judge, at a simple function presided over by the Hon’ble Union Minister of State for Agriculture, Govt. of India. Justice Iyer also released the Brochure of the event, by handing over the first copy to Shri. TP Antony Master, Block Panchayat President, Vytilla

Timed to coincide with Kerala’s traditional harvest festival of Onam, Haritholsavam 2009 has been formatted as a Farmer to Consumer meet, and will showcase fruits and vegetables from different parts of India as well as enable them to sell their produce at a remunerative price. The event aims to encourage the farming of fruits and vegetables, and give an impetus to the upliftment of the agricultural sector, while providing the farmers with a platform to update them about the latest technological advancement. The event is a concerted effort to put the food processing industry on the spotlight and to enable this sector to arm itself to meet the challenges of the future.

Commodity boards, scientific institutions, fertilizer and seed companies, food processing units and allied segments of the agricultural sector will be participating in this 4 day event. The event will be a perfect opportunity for related segments and organizations in the Agricultural sector to showcase their products and services. Haritholsavam 2009, being held in Kochi for the first time ever, will see various participants from across the country displaying vegetables, fruits and flowers of different types and sizes, in close to around 80 stalls. The National Horticulture Mission will also be putting up a special theme pavilion which promises to be a major attraction of the exhibition.

The event, being held just prior to Onam - Kerala’s most important festival, will also feature interesting cultural events daily and other events like vegetarian food and dessert festivals, vegetable carving and fruit displays. A Painting competition for School Children is also being planned at the venue.

As a concurrent event, ICAR will be organizing a National Seminar on Enhancing Agricultural Productivity and Profitability on 29th & 30th August 2009 at the CMFRI, Cochin. Eminent scientists & academicians from the Agricultural Sector, including Shri. Mangala Rai, Director General, ICAR, will present papers on various related topics. Around 200 delegates from the Agricultural and Fisheries sector will participate in this 2 day seminar, which will see papers being presented on such diverse topics like “Profitability & Production of Quality Rice in Kerala”, “Improving Productivity & Profitability of Horticultural Crops”, “Fisheries & Animal Sector” and “ Enhancing Water Productivity, “Fertilisers – Use, efficient & diversified value added product development.

Haritholsavam 2009 and the concurrent National Seminar will go a long way in enhancing agricultural efficiency through product development, transfer of technology and market intervention.