Sunday, August 9, 2009

Haritholsavam 2009 - Logo Release


Haritholsavam 2009
28th – 31st August, Kochi

The Ministry of Agriculture, Govt. of India in partnership with the Govt of Kerala, will be organizing a mega Agricultural and horticultural exhibition, Haritholsavam 2009 in Kochi,Kerala from 28th - 31st Aug 2009 at the Agricultural Wholesale Urban Market, Maradu.

Timed to coincide with Kerala’s traditional harvest festival of Onam, Haritholsavam 2009 has been formatted as a Farmers to Consumer meet, and will showcase fruits and vegetables from different parts of India as well as enable them to sell their produce at a remunerative price. The event aims to encourage the farming of fruits and vegetables, and give an impetus to the upliftment of the agricultural sector, while providing the farmers with a platform to update them about the latest technological advancement. The event is a concerted effort to put the food processing industry on the spotlight and to enable this sector to arm itself to meet the challenges of the future.
Commodity boards, scientific institutions, fertilizer and seed companies, food processing units and allied segments of the agricultural sector will be participating in this 4 day event. The event will be a perfect opportunity for related segments and organizations in the Agricultural sector to showcase products and services and will help empower and enable farmers from different parts of the country through transfer of technology, post harvest management practices and market intervention.
The event, being held just prior to Onam - Kerala’s most important festival, will also feature interesting side events like vegetarian food and dessert festivals, vegetable carving and fruit display contests and various other cultural programmes to draw in the crowds.

As a concurrent event, ICAR will be organizing a National Seminar on Enhancing Agricultural Productivity and Profitability on 29th & 30th August 2009 at the CMFRI, Cochin. Eminent scientists and academicians from the Agricultural Sector, including Shri. Mangal Rai, Director General, ICAR, will present papers on various related topics. Around 200 delegates from the Agricultural and Fisheries sector will participate in this 2 day seminar which will see papers being presented on such diverse topics like “Profitability & Production of Quality Rice in Kerala”, “Improving Productivity & Profitability of Horticultural Crops”, “Fisheries & Animal Sector” and “ Enhancing Water Productivity, “Fertilisers – Use, efficient & diversified value added product development.
Haritholsavam 2009 and the concurrent National Seminar will go a long way in enhancing agricultural efficiency through product development, transfer of technology and market intervention.